If It Can Happen to Jada, It can happen to any of us meet Peggy L. Knight living and owning Alopecia creator of Peggy Knight Wigs

Peggy Knight’s personal experience with hair loss is her inspiration and motivation. It is the foundation for her goals and actions today and every day. As a teenager, Knight developed alopecia areata, an autoimmune disease that causes hair loss and has no known cause or cure. By age 21, she had lost all of her hair. She was then working in a high-profile professional position and struggled to maintain her self-esteem in the face of society’s expectations.

At the time, there was little understanding of, and little compassion for, individuals experiencing hair loss or thinning because of alopecia areata or other medical causes (stress, chemotherapy, scars). The marketplace offered little solace; acceptable wig and hairpiece products were almost impossible to locate. In an effort to help herself and others, Knight founded an image institute in 1978.

This institute, located in San Francisco, California focused on helping women regain their self-esteem and return to a normal, active lifestyle after experiencing changes in their physical appearance due to alopecia areata, other hair loss diseases, burns, or cancer treatments.

The institute also nurtured the development of the high-quality hairpieces and wigs that Peggy became known for. Today, Peggy offers her expertise to Peggy’s Choice’s full product line of wigs and hairpieces created specifically for adults and children with medical hair loss.

“I am committed to creating hair prostheses that enable everyone experiencing hair loss to lead a normal life – to walk in the wind or play sports without worry,” says Knight.

Peggy Knight’s personal experience with hair loss is her inspiration and motivation. It is the foundation for her goals and actions today and every day. As a teenager, Knight developed alopecia areata, an autoimmune disease that causes hair loss and has no known cause or cure. By age 21, she had lost all of her hair. She was then working in a high-profile professional position and struggled to maintain her self-esteem in the face of society’s expectations.

At the time, there was little understanding of, and little compassion for, individuals experiencing hair loss or thinning because of alopecia areata or other medical causes (stress, chemotherapy, scars). The marketplace offered little solace; acceptable wig and hairpiece products were almost impossible to locate. In an effort to help herself and others, Knight founded an image institute in 1978.

This institute, located in San Francisco, California focused on helping women regain their self-esteem and return to a normal, active lifestyle after experiencing changes in their physical appearance due to alopecia areata, other hair loss diseases, burns, or cancer treatments.

The institute also nurtured the development of the high-quality hairpieces and wigs that Peggy became known for. Today, Peggy offers her expertise to Peggy’s Choice’s full product line of wigs and hairpieces created specifically for adults and children with medical hair loss.

“I am committed to creating hair prostheses that enable everyone experiencing hair loss to lead a normal life – to walk in the wind or play sports without worry,” says Knight.


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\”I watched in horror as my first strand of hair fell to the floor. The slow shedding soon gave way to rapid loss of hair, leaving me looking like a dog with mange. 
Today, I have beautiful, shiny, youthful hair that stays put without the use of tape or glue thanks to my beautiful new hairpiece. My dream came full circle as I sat in the salon chair only days later after receiving my new hair. New hair, new me. 
After facing the trauma of hair loss, myself, I have dedicated my life to helping women experiencing hair loss. I\’ve walked in your shoes and know your pain. Let me guide you through the maze to find your own way.\”


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We have all read about the “Oscar Slap” at the Oscars 2022 starring Will Smith,  Jada Pickett-Smith and Chris Rock.  Now you can read a personal story written by Peggy Knight who has lived her life with alopecia areata.  Here is her story of Thriving With Hair Loss.  A 100% of your donation goes to the 501c3 Charity Children’s Hair Loss Needs.  Providing wigs for children in need. 


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